martech

French translation: MarTech

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:martech
French translation:MarTech
Entered by: Caroline Bajwel

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15:55 Dec 27, 2019
English to French translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
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MarTech
Definition:
Le terme MarTech, contraction de Marketing et Technology, désigne l’écosystème technologique du marketing (solutions et services technologiques pour optimiser les campagnes marketing d’une entreprise). Ce terme est également utilisé pour désigner les entreprises fournissant ces technologies.
Selected response from:

Caroline Bajwel
France
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2MarTech
Caroline Bajwel
4technomarketing
Eyango NKongo Flore


  

Translations offered


4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
MarTech


Definition from Les livres blancs ; Agence 1min30:
Le terme MarTech, contraction de Marketing et Technology, désigne l’écosystème technologique du marketing (solutions et services technologiques pour optimiser les campagnes marketing d’une entreprise). Ce terme est également utilisé pour désigner les entreprises fournissant ces technologies.

Example sentence(s):
  • À l’échelle de l’entreprise, les MarTech font passer la planification et la gestion des campagnes marketing à un autre niveau, celui où règnent la précision, la personnalisation et l’automatisation. Utilisées à bon escient, les technologies du marketing aident les entreprises à mieux cerner les comportements des clients et prospects mais permettent également d’identifier rapidement les nouvelles tendances. - 1min30  
  • MarTech : Solutions technologiques au service du marketing - Clever Institut  
  • Créé par analogie avec le terme d'AdTech plus spécifique au domaine publicitaire, le terme MarTech définit l'ensemble des nouvelles technologies utilisées pour le marketing. - Emarketing.fr  

Explanation:
La MarTech est un type de Tech parmi d’autres (AdTech, FinTech, DeepTech, etc.).
Caroline Bajwel
France
Local time: 08:32
Native speaker of: Native in FrenchFrench
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Michael Confais (X)
15 hrs
  -> Merci, Michael !

Yes  Lorraine Dubuc
2 days 22 hrs
  -> Merci, Lorraine !
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21 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
technomarketing


Definition from own experience or research:
le technomarketing est devenu une arme puissante aux mains des entreprises.

Example sentence(s):
  • le technomarketing est une arme puissante des entreprises - wikipedia  
Eyango NKongo Flore
Cameroon
Local time: 08:32
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
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