This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to French
  3. Advertising / Public Relations

run of press (ROP)

For term searches and specialty glossaries, please try the new GBK glossaries
01:00 Dec 25, 2020
English to French translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Journalism
English term or phrase: run of press (ROP)
Definition from Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.

Example sentence(s):
  • The main benefit of ROP ads is they can cost quite a bit less than other print ads. mediaspace solutions
  • But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. themediaonline
  • Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. Industry Surveys Publishing & Adv.
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
3emplacement indéterminé
Gabrielle Garneau


  

Translations offered


2 days 18 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
emplacement indéterminé


Definition from Grand dictionnaire terminologique:
Disposition d'un contrat de vente d'espace en vertu de laquelle le vendeur se réserve le droit de placer, à son gré, dans sa publication l'annonce vendue.

Example sentence(s):
  • Relevant du directeur, le stratège des médias est responsable de l’élaboration et de l’exécution de plans de campagne publicitaire sur mesure, en tirant parti de toutes les solutions disponibles (emplacement indéterminé, numérique, Toolbox, etc.) sur l’ensemble de nos multiplateformes. - Emploi affiché en ligne  

Explanation:
aussi sur Termium : emplacement ordinaire
https://www.btb.termiumplus.gc.ca/tpv2alpha/alpha-eng.html?l...
sur The Advertising Lexicon : emplacement indéterminé, ‘au mieux’ (presse)
https://speechmark.wordpress.com/the-advertising-lexicon-eng...
Gabrielle Garneau
Canada
Local time: 06:54
Native speaker of: Native in FrenchFrench
PRO pts in category: 4
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search