like-gate

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00:55 Nov 23, 2020
English to French translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Internet, e-Commerce
English term or phrase: like-gate
Definition from Marketing Terms:
A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

Example sentence(s):
  • Typically you can expect a very minimal (~10%) drop-off rate for your contest due to a like-gate. Using a like-gate is more than worth this drop-off, as the other 90%+ of non-fans who do like your Page will open a new avenue to market them again and again. Wishpond
  • Many app providers depended on the Like-gate as a major feature of their product. Banning Like-gates could directly impact their livelihoods. Post Planner
  • But, not to worry; since we’ve probably run more Like-Gated promotions than anyone, we’ve sifted through that data to let you know what to expect now that page policy prohibits requiring or even incentivizing for Likes. woobox
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GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
5 +1Like-gate
Samuel Clarisse


  

Translations offered


19 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
Like-gate


Definition from Définitions marketing:
Une like-gate est une application ou page Facebook recrutant plus ou moins artificiellement des fans de la marque. La pratique des like-gates est désormais interdite par Facebook.
Les like-gates Facebook sont également appelées fan-gates.

Example sentence(s):
  • Expression anglo-saxonne désignant originellement une étape filtre au moment d’accéder à un contenu de marque sur le réseau social Facebook. Pour y parvenir, le visiteur intéressé doit dans un premier temps déclarer son appréciation de la marque, et venir ainsi nourrir le rang de ses « fans ». L’expression est depuis utilisée pour désigner une étape similaire de filtrage sur d’autres réseaux sociaux. - Emarketing  
Samuel Clarisse
France
Local time: 17:06
Native speaker of: Native in FrenchFrench
PRO pts in category: 64

Votes in favor of/against selecting this as the best translation of the term asked
Yes  soumitro das: portail oui
30 days
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