Nov 23, 2020 00:55
3 yrs ago
18 viewers *
English term
like-gate
GBK
English to French
Marketing
Marketing
Definition from
Marketing Terms:
A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.
Example sentences:
Typically you can expect a very minimal (~10%) drop-off rate for your contest due to a like-gate. Using a like-gate is more than worth this drop-off, as the other 90%+ of non-fans who do like your Page will open a new avenue to market them again and again. (Wishpond)
Many app providers depended on the Like-gate as a major feature of their product. Banning Like-gates could directly impact their livelihoods. (Post Planner)
But, not to worry; since we’ve probably run more Like-Gated promotions than anyone, we’ve sifted through that data to let you know what to expect now that page policy prohibits requiring or even incentivizing for Likes. (woobox)
Proposed translations
(French)
| 5 +1 | Like-gate |
Samuel Clarisse
|
Change log
Oct 25, 2020 19:02: changed "Kudoz queue" from "In queue" to "Public"
Nov 23, 2020 00:55: changed "Stage" from "Preparation" to "Submission"
Nov 26, 2020 02:04: changed "Stage" from "Submission" to "Selection"
Dec 3, 2020 01:55:
Dec 23, 2020 17:55:
Jan 22, 2021 01:57:
Proposed translations
+1
19 hrs
Samuel Clarisse
France
France
France
Always keeping in mind the audience
Native in: French (Variants: Canadian, Belgian, Luxembourgish, Standard-France, Swiss) 
Works in: English to French, Spanish to French
Related KudoZ points
:
64
Like-gate
Definition from
Définitions marketing:
Une like-gate est une application ou page Facebook recrutant plus ou moins artificiellement des fans de la marque. La pratique des like-gates est désormais interdite par Facebook.<br />Les like-gates Facebook sont également appelées fan-gates.
Example sentences:
Expression anglo-saxonne désignant originellement une étape filtre au moment d’accéder à un contenu de marque sur le réseau social Facebook. Pour y parvenir, le visiteur intéressé doit dans un premier temps déclarer son appréciation de la marque, et venir ainsi nourrir le rang de ses « fans ». L’expression est depuis utilisée pour désigner une étape similaire de filtrage sur d’autres réseaux sociaux. (Emarketing)
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