banner blindness

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00:54 Oct 9, 2020
English to Romanian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4 +1ignorarea bannerelor
Mara Cojocaru


Discussion entries: 2





  

Translations offered


3 days 5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
ignorarea bannerelor


Definition from https://webtohow.wordpress.com/2013/04/0:
.

Example sentence(s):
  • Problema asta a publicităţii pe situri şi a aşa numitei “ad blindness” (ignorarea bannerelor pentru că te-ai obişnuit să le vezi, deci ochiul “sare” peste ele) a fost o chestie ce s-a discutat şi pe la “casele mari” (SitePoint, TheAdminZone etc.) - https://dojoblog.ro/2011/01/05/adblock-s  
Mara Cojocaru
Romania
Local time: 15:55
Native speaker of: Native in RomanianRomanian

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Radu DANAILA
7 days
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