door opener

Russian translation: ключ к клиенту

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00:55 Dec 4, 2020
English to Russian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: door opener
Definition from MBA Skool:
A door opener is something – a contact or a piece of information or anything of that sort that will help sales people gain access to the decision maker in the opportunity.This is termed door opener as it gives you a chance to open the door to the opportunity of accessing the decision maker.

Example sentence(s):
  • The Door Opener worked brilliantly. Overnight my sales cycles accelerated. I went from trying to convince my customers why they shouldn't do a pilot project to giving them something they wanted Sticky Branding
  • All the tactics in your arsenal of marketing – from direct mail, phone calls, emails, brochures, white papers, presentations at trade shows, You Tube videos and even the new social media tools – need to use the "door opener" strategies to find the busy decision makers you are looking for these days. Developing Your B2B Sales Skills
  • That's when she got creative and used food to sell. She decided that donuts and coffee would be a great door opener. Her prospect was a plant foreman. She arrived at the plant at 7 a.m., which was just a few minutes after her prospect arrived. All Business
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Russian translation:ключ к клиенту
Definition:
по-моему мнению здесь подойдет выражение "ключ к клиенту" или "ключ к сердцу клиента", выражение говорит само за себя
Selected response from:

Lilia Festa Zaripova
Czech Republic
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +2ключ к клиенту
Lilia Festa Zaripova
4причина для встречи
Valentina Shutova


  

Translations offered


7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
ключ к клиенту


Definition from own experience or research:
по-моему мнению здесь подойдет выражение "ключ к клиенту" или "ключ к сердцу клиента", выражение говорит само за себя

Example sentence(s):
Lilia Festa Zaripova
Czech Republic
Local time: 00:28
Native speaker of: Russian
PRO pts in category: 23

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Svetlana Manilo
3 days 10 hrs

Yes  Elena Pylaeva
59 days
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4 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
причина для встречи


Definition from zen.yandex.ru:
Назначение встреч в продажах: 21 лучшая лучшими практическая идея для получения результатов при назначении встреч.

Не стоит только предлагать и рассказывать потенциальному клиенту, как ваш продукт или услуга могут быть им полезны, лучше расскажите почему они должны согласиться на встречу.

Example sentence(s):
  • Door opener - an inexpensive gift or premium offered to a prospect by a door-to-door salesperson in order to enter the house and present a sales pitch. - Merriam-webster  
  • 7 архетипических собраний - информационная встреча, дискуссионная встреча, встреча для принятия решения, встреча для решения проблем, инновационная встреча, встреча-продажа, встреча ради встречи. - Wikireadings  

Explanation:
Серьезная открывалка для дверей не обязательно сразу является ключом к сердцу клиента, но может дать возможность сделать предложение.
Valentina Shutova
Russian Federation
Local time: 02:28
Native speaker of: Native in RussianRussian
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