Brand Equity = נכסיות המותג


לצערי, לא מצאתי משהו קרוב יותר

Hope I helped you somehow..

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Note added at 2002-07-12 21:31:49 (GMT)
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Sorry for this gibberish. A second try:

נכסיות המותג - Brand Equity



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Note added at 2002-07-12 21:34:08 (GMT)
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I hate when this happens:
I wrote in Hebrew: nekhsiyut hamotag = Brand Equity.


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Note added at 2002-07-12 21:36:40 (GMT)
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Last try (test):
נכסיות המותג

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Note added at 2002-07-12 21:39:18 (GMT)
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Last try (test):
נכסיות המותג

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Note added at 2002-07-12 21:41:38 (GMT)
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Last try (test):
נכסיות המותג

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Note added at 2002-07-12 21:50:08 (GMT) Post-grading
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I found some helpful information:
1.
Public Relations

Our public relations strategies are goal oriented and developed with a clear understanding of the marketplace dynamics, brand and product equity and the business opportunity.

From:
http://www.arrasgroup.com/pr.asp?bhcp=1

2.
\"We advise our clients to be careful and protective of their brand\'s image because of the high value of their existing product equity. Questionable or off-color images or those inconsistent with their brand\'s image should be avoided. We feel it\'s worth less than the reward in the long run.\" 71

From:
http://advertising.utexas.edu/research/papers/Turcotte/negat...


I think you can use \"existing product equity\" and \"new product equity\" for \"נכסיות קיימת\" and \"נכסיות חדשה\".