18:09 Sep 2, 2019 |
Spanish to English translations [PRO] Tech/Engineering - IT (Information Technology) | |||||||
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| Selected response from: Helena Chavarria Spain Local time: 11:52 | ||||||
Grading comment
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Summary of answers provided | ||||
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3 +3 | (display) creative |
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4 | ingeniousness/ingenuity/inventiveness |
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5 -1 | copy |
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3 +1 | Creative route |
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3 | option |
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ingeniousness/ingenuity/inventiveness Explanation: creatividad ingeniousness/ingenuity/inventiveness |
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copy Explanation: This is the word you're looking for. It refers to a creative piece of work. |
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(display) creative Explanation: Añadir una etiqueta de seguimiento de terceros a una creatividad de display Puede añadir etiquetas de seguimiento de impresiones de terceros a creatividades de display. Para ello, abra la creatividad, vaya a la pestaña Detalles y luego amplíe la sección Información adicional. Cualquier fragmento de código HTML que añada se considerará parte de la creatividad y, por tanto, si hace algún cambio en él se deberá revisar la creatividad. Las etiquetas que se añadan deben ser código HTML válido y deben cumplir tanto las políticas de Display & Video 360 como aquellas de los exchanges y de los editores donde se publicará la creatividad. https://support.google.com/displayvideo/answer/6248876?hl=es Add third-party tracking tags to a display creative You can add one or more third-party impression tracking tags to display creatives. To add tracking tags, open the creative, go to the Details tab, then expand the Additional details section. Any HTML you add is considered part of the creative, so any changes or additions will be subject to creative review. The added tags have to be valid HTML, and they have to comply with both Display & Video 360's policies and those of the exchanges and publishers where the creative will be delivered. For video ads, add third-party tracking with VAST or with a tag wrapper. For creatives hosted by a third party, add the tracking code to the HTML tag that calls the creative. Append HTML tracking tags If the creative is hosted by Display & Video 360 or synced from Campaign Manager: Open an advertiser, click Creatives. Click on a creative's name to edit that creative's details. https://support.google.com/displayvideo/answer/6248876?hl=en -------------------------------------------------- Note added at 1 hr (2019-09-02 19:36:49 GMT) -------------------------------------------------- Use dynamic ads to personalize the purchasing experience Most retargeting ads are static, meaning the ad creative doesn’t change from person to person in your audience. https://www.autopilothq.com/blog/retargeting-campaign-exampl... When a visitor comes to your main page, you can target them with creatives that communicate general brand awareness. If they looked at your product page, you can serve them with more specific ads around your product offerings, – regardless of users level of interest, audience segmentation ensures you are serving relevant and engaging ads. https://retargeter.com/blog/8-best-practices-for-running-a-r... I've also seen 'ad creatives'. -------------------------------------------------- Note added at 1 hr (2019-09-02 19:39:05 GMT) -------------------------------------------------- Ad: In online advertising, an ad may take many different forms. It could be a banner, a graphic image or an animated GIF of a designated pixel size and byte size. An ad or set of ads for a campaign is often referred to as "the creative." Video ads, banners and other special advertising that include an interactive or visual element beyond the usual are known as rich media. https://whatis.techtarget.com/reference/advertising-terminol... |
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