omnicanalidad

English translation: omnichannel retailing

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:omnicanalidad
English translation:omnichannel retailing
Entered by: patinba

16:27 Oct 9, 2017
Spanish to English translations [PRO]
Marketing - Retail / Retail coaching
Spanish term or phrase: omnicanalidad
From a text on retail coaching...

Cuando asociaciones y confederaciones me invitan a intervenir en congresos y convenciones, constato que la omnicanalidad es EL tema y muchos de mis compañeros de escenario son, a veces, desarrolladores de aplicaciones talentosos.
Para el retailer, la omnicanalidad, el omnichannel, genera su buena dosis de aprensión, inquietudes y estrés: «¿Van a desaparecer las tiendas?».

"Omnichannel" is a newish ratail buzzword defined as follows:

"At its core, omnichannel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless"

So this the quality of an omnichannel, "omnichannelness", but that's a horrific term. Can anyone suggest a more elegant wording?
William Pairman
Spain
Local time: 15:37
omnichannel retailing
Explanation:
Perhaps if you simply used "omnichannel retailing" ?
Selected response from:

patinba
Argentina
Local time: 11:37
Grading comment
Thanks patinba, I think that works well
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4omnichannel retailing
patinba


  

Answers


25 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
omnichannel retailing


Explanation:
Perhaps if you simply used "omnichannel retailing" ?

patinba
Argentina
Local time: 11:37
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
Thanks patinba, I think that works well

Peer comments on this answer (and responses from the answerer)
agree  Marie Wilson
15 mins
  -> Thank you, Marie!

agree  Robert Carter: Personally, I'd just use "omnichannel" here since the text reads "...la omnicanalidad, el omnicanal...".
1 hr
  -> Also works, of course. Thanks!

agree  neilmac: Hot on the heels of "omnishambles"... (facepalm)
1 hr
  -> Thanks!That one just about describes the state of the universe at the moment.

agree  Alex Ossa
1 day 15 mins
  -> Thank you!
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