May 9, 2006 14:37
18 yrs ago
Italian term
Italy
For your want of a better word...
Native in: English 
Works in: Italian to English, English, Irish to English
Come sono memorizzate le marche del vino?
Italian to English
Marketing
Wine / Oenology / Viticulture
I just need someone to help me understand what this question really means.
Here's the context:
"La prospettiva d’indagine è dunque rivolta alle preferenze dei consumatori. Quali sono i gusti emergenti sul prodotto? Quanto incidono le indicazioni degli esperti? Come sono memorizzate le marche del vino? Quanto conta il packaging? Quali sono le leve di comunicazione più efficaci?"
Could it means something like "What makes wine brands easy to remember?" or something similar? Help!
Here's the context:
"La prospettiva d’indagine è dunque rivolta alle preferenze dei consumatori. Quali sono i gusti emergenti sul prodotto? Quanto incidono le indicazioni degli esperti? Come sono memorizzate le marche del vino? Quanto conta il packaging? Quali sono le leve di comunicazione più efficaci?"
Could it means something like "What makes wine brands easy to remember?" or something similar? Help!
Proposed translations
(English)
Proposed translations
+4
1 hr
Selected
What makes wine brands memorable?/How do people remember wine brands?
This is about marketing brands, not labels, although the two terms are sometimes used as synonyms in non-marketing contexts.
Your proposal (What makes wine brands easy to remember?) is fine, although you have perhaps added the notion of "easy".
HTH
Giles
Your proposal (What makes wine brands easy to remember?) is fine, although you have perhaps added the notion of "easy".
HTH
Giles
4 KudoZ points awarded for this answer.
Comment: "Your help is much appreciated, as is that of all the anwerers, thanks!"
+1
10 mins
how do wine labels leave a lasting impression?
Take a trip to any local wine shop or retailer. Check out their French section. What do you find? Many, many labels that are white with the same script lettering. Do these tell you anything meaning how do they leave a lasting impression in your mind so that you can recall the wine without remembering the producer?
www.koin.com/entertainment/ topstory.asp?RECORD_KEY%5Btopstory%5D=ID&ID%5Btopstory%5D=179 - 26k
www.koin.com/entertainment/ topstory.asp?RECORD_KEY%5Btopstory%5D=ID&ID%5Btopstory%5D=179 - 26k
10 mins
Laura Tosi
Italy
Italy
Native in Italian
Works in field
Italy
Translator for the publishing industry
Native in: Italian
Works in: English to Italian, Spanish to Italian, Portuguese to Italian, and 1 more.
Related KudoZ points
:
4
.
I'm not sure 100%, but I think you are right. I think they want to know if clients remember wine brands because they see them on television, because they or their friends drink them, and so on... So I think your solution is ok. Anyway let's see what other collegues think.. Hope it helps,
Laura
Laura
15 mins
what makes one type of wine more memorable than another?
type in the sense of label...
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