Glossary entry (derived from question below)
Spanish term or phrase:
índice de recuerdo
English translation:
recall rate
Added to glossary by
Michael Powers (PhD)
Aug 8, 2007 15:02
16 yrs ago
1 viewer *
Spanish term
Spain
índice de recuerdo
Spanish to English
Social Sciences
Marketing
Company's market study
Hola,
Tengo un especie de estudio del mercado para una empresa, y dice que "índice de recuerdo es entre x% y y%".
¿Alguien sabe como se dice?
Gracias.
Tengo un especie de estudio del mercado para una empresa, y dice que "índice de recuerdo es entre x% y y%".
¿Alguien sabe como se dice?
Gracias.
Proposed translations
(English)
| 4 +6 | recall rate |
Michael Powers (PhD)
|
| 4 +1 | awareness rate |
Henry Hinds
|
| 5 | brand awareness |
Marco Ramón
|
| 4 | rate of advertising recall |
teju
|
Change log
Aug 11, 2007 03:52: Michael Powers (PhD) changed "Edited KOG entry" from "<a href="/profile/571398">Poughkeepsie's</a> old entry - "índice de recuerdo "" to ""recall rate""
Aug 12, 2007 11:07: Michael Powers (PhD) changed "Edited KOG entry" from "<a href="/profile/52429">Michael Powers (PhD)'s</a> old entry - "índice de recuerdo "" to ""recall rate""
Proposed translations
+6
4 mins
Michael Powers (PhD)
United States
United States
Native in English
United States
US Court Cert. 1980 Ph.D. 1981
Native in: English
Works in: Spanish to English, Portuguese to English, English to Spanish, and 2 more.
Related KudoZ points
:
56
Selected
recall rate
I believe this is what it is.
Mike :)
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Note added at 5 mins (2007-08-08 15:08:30 GMT)
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Yahoo! Answers - Where would I find information about advertising ...Where would I find information about advertising recall rate for a particular ... Some of the information from these reports gets published in marketing ...
sg.answers.yahoo.com/question/index?qid=20070729041841AAGjnXC - 39k - Cached - Similar pages - Note this
Pharma Marketing Blog: IOM Report Calls for DTC MoratoriumIn any other industry a 3% recall rate due to safety issues would be "bad." ..... Cause Marketing via YouTube: What Pharma Can Learn. ...
pharmamkting.blogspot.com/2006/09/iom-report-calls-for-dtc-moratorium.html - 146k - Cached - Similar pages - Note this
Advertising, Marketing and Public Relations ArticlesThe recall rate of cinema advertising is upwards of 70% while the recall rate of ... marketing, trash can advertising and even beach umbrella advertising. ...
www.namct.com/articles/03052005_cinemaadvertising.html - 19k - Cached - Similar pages - Note this
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Note added at 2 days12 hrs (2007-08-11 03:51:59 GMT) Post-grading
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You're welcome.
Mike :)
--------------------------------------------------
Note added at 5 mins (2007-08-08 15:08:30 GMT)
--------------------------------------------------
Yahoo! Answers - Where would I find information about advertising ...Where would I find information about advertising recall rate for a particular ... Some of the information from these reports gets published in marketing ...
sg.answers.yahoo.com/question/index?qid=20070729041841AAGjnXC - 39k - Cached - Similar pages - Note this
Pharma Marketing Blog: IOM Report Calls for DTC MoratoriumIn any other industry a 3% recall rate due to safety issues would be "bad." ..... Cause Marketing via YouTube: What Pharma Can Learn. ...
pharmamkting.blogspot.com/2006/09/iom-report-calls-for-dtc-moratorium.html - 146k - Cached - Similar pages - Note this
Advertising, Marketing and Public Relations ArticlesThe recall rate of cinema advertising is upwards of 70% while the recall rate of ... marketing, trash can advertising and even beach umbrella advertising. ...
www.namct.com/articles/03052005_cinemaadvertising.html - 19k - Cached - Similar pages - Note this
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Note added at 2 days12 hrs (2007-08-11 03:51:59 GMT) Post-grading
--------------------------------------------------
You're welcome.
4 KudoZ points awarded for this answer.
Comment: "Great, thanks for your help!"
7 mins
rate of advertising recall
There's also "top of mind awareness", which is a bit more specific, and it means that when you think of a certain product or service, a specific company or brand comes to mind.
I worked in advertising for more than seven years.
SFU Institutional Repository: Item 1892/1544
Not surprisingly, the advergame yielded a much higher rate of recall than ... of several variables that future marketing research involving advergames will ...
ir.lib.sfu.ca/handle/1892/1544?mode=full - 23k - Cached - Similar pages - Note this
Social Marketing: Theoretical and Practical Perspectives - Google Books Result
by Marvin E. Goldberg, Susan E. Middlestadt, Martin Fishbein - 1997 - Business & Economics - 457 pages
Without prompting, the rate of recall for Health Canada's new campaign ads was 38%, compared to 20% in the Benchmark wave measuring unprompted recall of ...
books.google.com/books?isbn=0805824995... - Note this
I worked in advertising for more than seven years.
SFU Institutional Repository: Item 1892/1544
Not surprisingly, the advergame yielded a much higher rate of recall than ... of several variables that future marketing research involving advergames will ...
ir.lib.sfu.ca/handle/1892/1544?mode=full - 23k - Cached - Similar pages - Note this
Social Marketing: Theoretical and Practical Perspectives - Google Books Result
by Marvin E. Goldberg, Susan E. Middlestadt, Martin Fishbein - 1997 - Business & Economics - 457 pages
Without prompting, the rate of recall for Health Canada's new campaign ads was 38%, compared to 20% in the Benchmark wave measuring unprompted recall of ...
books.google.com/books?isbn=0805824995... - Note this
+1
11 mins
Henry Hinds
United States
United States
Native in Spanish
&
English
Works in field
United States
43 years of Border Experience and fast.
Native in: English 
, Spanish
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
150
awareness rate
I realize I'm spinning off on what my esteemed colleague Teju has said, I wish she had said it at the top, but I think this version should be considered.
Peer comment(s):
| agree |
Yvette Neisser Moreno
: This was my instinct too--mainly to avoid any confusion with the other meaning of recall, in which a product is recalled due to safety issues. Another term I've seen used is "name/brand recognition."
29 mins
|
|
Gracias, Yvette. It's an important consideration.
|
55 mins
Marco Ramón
Mexico
Mexico
Native in Spanish
Specializes in field
Mexico
Marketing sense; legal accuracy.
Native in: Spanish (Variant: Mexican) 
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
4
brand awareness
this term is widely used
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