inglês para português Marketing Publicidade/Relações públicas

With fewer distinct product differences, consumers have grown more reliant on price and price incentives (coupons, cents-off deals, refunds, etc.) as ways of differentiating parity brands.
Also, marketers have effectively trained consumers to expect that at least one brand in a product category will always be on deal with a coupon, cents-off offer, or refund; hence, many consumers rarely purchase brands other than those on deal. (The term deal refers to any form of sales promotion that delivers a price reduction to consumers. Retailer discounts, manufacturer cents-off offers, and the ubiquitous coupon are the most common forms of deals.)
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negócios com pequenos descontos?
ofertas com pequenos descontos?