English to Spanish Bus/Financial Marketing

Se trata de un estudio sobre marketing y restaurantes, y esta expresión aparece varias veces. Debo estar bloqueado porque no sé a qué se refiere. Aquí van los contextos:

Value bundles: Increasing traffic during the recession (esto es el título)

Several national coffee and food chains are trying to attract sandwich or baked good customers by providing value bundles to customers in the form of breakfast deals.

The recession resulted in consumers cutting back on discretionary spending at the end of 2008. This led the company to turn a proven tough-times value bundling tactic to attract consumers.

The company introduced a coffee-and-breakfast item value pairing in March to woo back consumers who had labeled the chain as too expensive.

Supongo que es algo así como hacer una oferta o un descuento, ¿no? ¿A alguien se le ocurre algo "catchy"?
¡Gracias de antemano!