Iris70 (asker) Apr 27, 2010:

Just for this event

Bryan Crumpler Apr 27, 2010:

And another question... Has the current slogan been termed as such specifically for this and only this event? Or is this the general slogan of the event company for all of their planning activities?

Bryan Crumpler Apr 27, 2010:

30-50 y/o's??? Then it's quite clear that "partying" and "chilling" is not what you're going for...

Iris70 (asker) Apr 27, 2010:

Nope, I really need something catchy :-)
The target audience is a group of people between 30-50 years old who go on a ''themed'' trip to France to celebrate the birthday of two members of that group.

The program is currently in Dutch and needs to be send to the hotel they will be staying at so they know what happens on which day.

Hope that gives you a little more info! Thanks for your trouble.

Bryan Crumpler Apr 27, 2010:

Need more info You need something more than just "catchy".

You need something specific to their target audience and market.

To whom do they sell these themed trips to?

What kind of history/image does the company currently have and what direction have they taken in their marketing/advertising up until this point?

Does your slogan provide value, in the sense of it having enough of a story or enough facades that will represent them on many different levels throughout their marketing campaign?

What is the target market? US tourists? UK tourists? RSA? IN? IE? AU? CA?

My guess is they are not students, and would more likely be 40 plussers (better yet, senior citizens) going on group holiday tours. Students don't usually buy into these "themed" international trips.

Iris70 (asker) Apr 27, 2010:

Bedankt, maar op mijn scherm stond al Dutch-English en niet omgekeerd :-)