French to English Marketing Marketing shop display techniques

Zone froide :

- située tout en haut et en bas du linéaire

- sont exposés des produits à plus faible rotation ou des produits également rappelés dans un autre espace de la pharmacie

I imagine this is something like batteries with a small display in the "hot zone" near the till to remind you that you need batteries and then a larger display in a "cold zone" some where else where you have to go and look for them.
In which case I could just say "displayed" - but then I have lost that idea of reminding customers that they need something. Is there a special term for this technique?