angielski > polski Marketing Marketing/badania rynku badanie opakowań produkt

Explain the quality appeal/packaging design map and the participants’ task using the flip chart. Work should begin in silence. The product order will be ** rotated *** per group.
Each participant should position the products and product lines according to design and quality aspects using the stickers in their work quality appeal and packaging design – this should be completed individually.
Note: The positioning exercise is to be focused only on the quality appeal and design of the packaging and not an evaluation of the product.