Jul 5, 2012 10:23
11 yrs ago
1 viewer *
English term

flat color shapes

English to Russian Other Art, Arts & Crafts, Painting history of graphic design
This self-taught young artist probably did not realize it at the time, but he had moved graphic communications one step further in the simplification and reduction of naturalism into a visual language of shape and sign. Toulouse-Lautrec had started the process and the Beggarstaffs had continued it, but Bernhard established the approach to the poster of using flat color shapes, the product name, and product image. He repeated this approach over and over during the next two decades. In addition, he designed over three hundred packages for sixty-six products, using similar elementary graphics.

Proposed translations

+1
3 mins
Selected

плоские цветные формы

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Peer comment(s):

agree Evgenia Windstein : или необъемные цветные формы
1 min
neutral AStcheg : "цветные" = просто не черно-белые, не нейтральные
11 hrs
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4 KudoZ points awarded for this answer.
+2
1 hr

см.

фигуры/образы/м.б. формы, закрашенные однородным/одним цветом
http://aid.aiistudentwork.com/CG/cg/remote/scripting_finals/...


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Note added at 2 hrs (2012-07-05 12:42:18 GMT)
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I guess it's more about "flat color" (однородное/ровное цветовое поле) than "flat shape".
http://www.facebook.com/pages/Lucian-Bernhard/13734432962160...
Lucian Bernhard
He was influential in helping create the design style known as Plakatstil (Poster Style), which used reductive imagery and flat-color as well as Sachplakat ('object poster') which restricted the image to simply the object being advertised and the brand name.

http://www.facebook.com/pages/Plakatstil/102612346458823
It was started by Berliner Lucian Bernhard in 1906.
The traits of this style of art are usually bold, straight font with flat colors. Shapes and objects are simplified while the subject of the poster remains detailed.

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Note added at 2 hrs (2012-07-05 12:44:18 GMT)
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http://pnguy36.wordpress.com/biography-of-designer-2/
The style was simplistic with very reduced forms and a flat color palette.
Peer comment(s):

agree AStcheg : однотонные цветовые формы (поля, силуэты и т.п.) - именно цветовые
9 hrs
agree Katia Gygax : однотонные цветовые формы
10 hrs
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13 hrs

плоские фигуры

т. е. мжно вообще уйти от слова цвет. или плоско (ровно) окрашенные фигуры.
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