House brand or private-label products as opposed to brand-named products, i.e., the house brand products, phone cards for instance, are generic and do not have a brand name so that the company that buys them can use its own private level on the card for many purposes.

Cheers,

V

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Note added at 20 mins (2003-08-10 08:34:25 GMT) [[utf-8]]
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...them can use its own private label.

My apologies.

This term turns up a number of hits.