Glossary entry (derived from question below)
Swedish term or phrase:
marknadstänk
English translation:
marketing approach
Added to glossary by
Phlebas
Jun 3, 2013 20:03
10 yrs ago
Swedish term
marknadstänk
Swedish to English
Bus/Financial
Paper / Paper Manufacturing
profitability strategies
context: företag skulle vinna på att stärka sitt marknadstänk
= marketing philosphy?
= marketing philosphy?
Proposed translations
(English)
| 4 +1 | marketing approach |
Lene Johansen
|
| 3 | marketing thinking |
Sven Petersson
|
Proposed translations
+1
19 hrs
Lene Johansen
Native in English
Experienced translator, editor, and wr
Native in: Norwegian (Bokmal) , Norwegian 
, English
Works in: Norwegian to English, English to Norwegian, Swedish to English, and 1 more.
Related KudoZ points
:
4
Selected
marketing approach
By reading your source, it seems as the company is not market focused enough, which is a result of the internal company culture. Thus the use of the word tänk. A U.S. company would call this changing the marketing approach. It is not so much about philosophy at all, because philosophy is a very passive, internal type of process. Approach implies actions and activities.
4 KudoZ points awarded for this answer.
3 hrs
Sven Petersson
Sweden
Sweden
Native in Swedish
&
English
Sweden
Medical Translator
Native in: Swedish , English
Works in: English to Swedish, Danish to Swedish, German to Swedish, and 13 more.
marketing thinking
By target group analysis and similar techniques.
Discussion