Apr 2, 2014 14:17
10 yrs ago
2 viewers *
Spanish term
United States
M.S. Leg/Fin Translator - 12 yrs - MemoQ
Native in: English (Variants: UK, US, British) 
Works in: Spanish to English, Portuguese to English, French to English, and 2 more.
compra por adhesión
Spanish to English
Marketing
Education / Pedagogy
Subject: text part of marketing course for companies/entrepreneurs; Branding
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I don't know if I understand "por adhesión" correctly. Here goes the text:
"La relación psicosocial y generadora de emociones con las marcas provoca una compra por adhesión."
This text is part of a list of different factors making people approach the brands and establish a link with them. Here is my try:
"The psychosocial relationship and emotional trigger with the brands that customers to buy the product due to loyalty."
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I don't know if I understand "por adhesión" correctly. Here goes the text:
"La relación psicosocial y generadora de emociones con las marcas provoca una compra por adhesión."
This text is part of a list of different factors making people approach the brands and establish a link with them. Here is my try:
"The psychosocial relationship and emotional trigger with the brands that customers to buy the product due to loyalty."
Proposed translations
(English)
| 4 +3 | purchase based on loyalty |
Andres Fekete
|
| 3 | emotion-based purchase |
Mario Freitas
|
| 3 | (leads to) purchases (being) made out of a sense of belonging |
william hill
|
References
| Emotional Loyalty |
Alejandro Alcaraz Sintes
|
Proposed translations
+3
12 mins
Selected
purchase based on loyalty
This would be my take. I think loyalty is the way to go here.
Peer comment(s):
| agree |
philgoddard
11 mins
|
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Thanks Phil!
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| agree |
Alejandro Alcaraz Sintes
: Eso es: "loyalty". // ¿Quizás "emotional loyalty"? Ejemplo: The thing is, today's consumers are all looking to make purchases based on emotional loyalty. (http://customerthink.com/welcome_to_emotional_loyalty/)
1 hr
|
|
Gracias Alejandro
|
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| agree |
snathdag
7 hrs
|
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Thanks snathdag!
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4 KudoZ points awarded for this answer.
33 mins
Mario Freitas
Brazil
Brazil
Native in English
Brazil
32 years engineering/law/contracts
Native in: English (Variant: US) , Portuguese (Variant: Brazilian) 
Works in: English to Portuguese, Portuguese to English
8 hrs
(leads to) purchases (being) made out of a sense of belonging
.. might be a good way of putting it
Reference comments
2 hrs
Alejandro Alcaraz Sintes
Spain
Spain
Native in Spanish
Works in field
Spain
Sworn & legal. Contracts & CVs. PhD
Native in: Spanish (Variant: Standard-Spain)
Works in: English to Spanish, Spanish to English, French to Spanish
Related KudoZ points
:
88
Reference:
Emotional Loyalty
Emotional Loyalty to a company is a customer’s bond with or personal connection to the company’s business, products or brand that stems from the feelings the customer develops in doing business with that company.
Discussion