English to Spanish Other Management

Estimados:

Junto con saludar, les agradecería ayudarme con la traducción del verbo "head up", ya que no he encontrado un equivalente según el contexto. El texto trata sobre la prospección telefónica. A continuación les adjunto los párrafos en donde aparece:

I head up…
There are two helpful benefits from using “I head up.” The first is that it makes us feel good.
To both raise the prospect’s perception of the caller and to help reduce their reflex anti-sales reaction, it’s helpful if we say this very simple, yet very powerful, little line when introducing ourselves: I head up… “Hi Joe, It’s Mike Weinberg from Acme Consulting; I head up _____________."
Try “I head up.” You’ll like it. In almost every situation, we’ve been able to find a way for a salesperson to deploy that phrase. I head up our agency business. I head up sales in the western US. I head up distributor relationships. I head up the XYZ client solutions team. I head up ________.

Gracias!