English to Italian Social Sciences Food & Drink Promozione dei prodotti agricoli

The market analysis section is concluded with a SWOT-analysis.
However, some elements are not correctly attributed to SWOT-components.
For example, the identified weakness that "A majority of Europeans do not ** reach WHO recommendations **" is an external factor beyond the control of a producer or producer association (thus not a weakness). Further, the fact that "market shares are stable or in decline" is not to be considered as a strength.
The overall strategy is not consistently linked with the market analysis.