Apr 27, 2018 07:34
6 yrs ago
English term

Edition market

English Bus/Financial Other
Competitive analysis of the 2016 market – 2xxx.- euros
Competitive analysis of the 2017 market – 3xxx.- euros
Research for brand names and graphic design – 8xxxx- euros
Market research, range development and consumer tests – 4xxxx- euros
Deposit and registration of intellectual property – 7xxxx.- euro
Copyright and usage rights – 1xxx.- euros
Edition market, communication, tools development – 5xxx.- euros
Obtention of certificates and registration with Champagne organizations, upgrading supports – 2xxx.- euros



What is "Edition market"?

This is for a newly established champagne manufacturer.

(Also Obtertion should be Obtaining, I think.)


Thank you very much in advance!!

Discussion

Mitsuko Yoshida (asker) May 2, 2018:
Thank you very much for your discussion. Your comments are really helpful!
Yvonne Gallagher Apr 28, 2018:
obtention=perfectly good English word (n) meaning the action of obtaining
katsy Apr 27, 2018:
re obtention It is an English word, by the way, meaning the same as "obtention" in French; more rare, certainly; perhaps obtaining would be sufficient. (Certain scholars would contend that its meaning is more complex than "obtaining".)
philgoddard Apr 27, 2018:
I'm with you, Tony, and I'd check with the customer rather than guessing.
Charles Davis Apr 27, 2018:
Edition market = the market for (limited) editions As Daryo has suggested. Tell people it's a "limited edition" or "special edition" of the product and they'll pay extra. "Edition market" presumably refers to a study of the market for such "editions" of the champagne: how much demand there would be, how high a price can be charged.

Here's an extreme example:

"To illustrate another angle to the "limited edition" market phenomenon, one of my best friends is in the business of distributing wine internationally. He was taken by news reports that, after they won the NBA title a couple of months ago, the Warriors celebrated by consuming 150 bottles of champagne that had cost $180,000. The average price per bottle, $1,200, seemed extraordinary. [...]
He did a bit of digging and learned that the champagne was in normal-size bottles and was exactly the same vintage that the maker (Moet) sold normally for 50 bucks or whatever per bottle. All that differentiated this champagne was the label - "Limited Edition", "NBA Champions", blah blah blah. For what was nothing more than a special paper label on the same bottle of the same liquid, the mark-up was about 2000%"
http://www.mclarenlife.com/forums/mclaren-p1-f1/7585-p15-mcl...
Tony M Apr 27, 2018:
Consider this... 1) FR word order is often reversed compared to EN, this is quite likely to have not been correctly reversed in translation, so you need to consider the fact it might be 'market edition'

2) 'edition' is a common 'false friend', as the commonest translation into EN is very often 'publication' / 'publishing' — so you need to bear those possibilities in mind.
That said, without knowing what it actually involves, it's hard to say quite what this budget item may be talking about; you really need to check back with the customer, to enquire what it is actually referring to.
Tony M Apr 27, 2018:
Obtention Yes, it is the FR word for 'obtaining' that has simply missed being translated.

Responses

+1
1 hr
English term (edited): editions (of champagne) [market, communication, tools development]
Selected

éditions (limitées, spéciales etc. de champagne)


https://www.google.fr/search?&q="édition limitée" champagne

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Note added at 1 hr (2018-04-27 08:42:51 GMT)
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As a marketing ploy, they created "edition(s)" of this new champagne
Peer comment(s):

agree Tina Vonhof (X)
7 hrs
Thanks! or a "special edition" Хвала! ...
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4 KudoZ points awarded for this answer. Comment: "Thank you very much!! It is very helpful!"
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