English to Russian Marketing Business/Commerce (general)

Доброго времени суток.

В книге об использовании ИИ в маркетинге есть рисунок под названием "Maturity model for Amazon"

Текстовое содержание таково:

Maturity model for AI enabled Marketing, Sales and Service:
Best practices for cross cutting function benchmarking

"Alexa, Echo and Prime Air delivery drones were "super obvious examples" of how Amazon is using AI"

• Dynamic personalized pricing, newsletter, product recommendations, campaigns... based on behaviour, purchasing, buying, search, social and psychographic data
• Amazon Echo data for completing the digital signature
• Echo Look appliance features a depth-sensing camera, built-in lighting and Style Check software that uses the latest advances in AI
• Amazon Dash Replenishment Service (DRS) allows connected devices to leverage Amazon's retail platform to build automatic re-oredering. Customers are bonded through the Amazon platform (customer relationship based on platform convenience)
• Amazon AI bots for optimizing customer service
• Amazon AI bots for efficient content creation and distribution
• Amazon joins Partnership on AI
• With a warehouse equipped with over 45,000 robots, and a new drone delivery system, Amazon is pinning its future on artificial intelligence

Disruption/AI Level
Maturity Level
Non Algorithmic Enterprise

Как лучше перевести "cross cutting function benchmarking"?

Спасибо.