English to Russian Tech/Engineering Computers (general)

Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

On the use of spoken or written language, it must be noted that in view of usability, this is by no means and always the royal road. In fact, bots are to be considered as another user interface for a service that are to be created according to prevalent usability methods and give answers accordingly with list elements, graphics, etc., and are meant to use the various methods of input of the target platforms. Especially when using them on mobile end devices, it must be assumed that the communication partner has little interest in typing longer texts on the screen keyboard of their smartphone.

Collaboration bots, in contrast, are not used for direct customer contact but support the staff within the internal workflows. When humans process enquiries, bots can be used for intelligent routing, to search for information in the depths of the knowledge management system or ***for representing service cases***. Their advantage is that they usually interact via simple interfaces with available software applications and can thus make use of numerous sources of data.

Спасибо.