I’d need to have more context to be sure

https://www.researchgate.net/publication/322782694_Flavour_E...
Selection for flavour is gaining more attention among plant breeders and seed companies, driven in large part by the increasing expectations of consumers. Where this is most apparent is in breeding vegetables for organic and local foods markets. It is also of interest more broadly, as vegetables must have good flavour in order for people to consume the recommended amounts for optimal health. Selection for flavour is often considered difficult or impractical, due to the differing perceptions of flavour, different environmental and processing influences on flavour, and different market demands.