Jun 2, 2021 18:08
3 yrs ago
15 viewers *
English term

Don’t hide your goals under a barrel (or in a PowerPoint slide)

Non-PRO English to Russian Marketing Marketing
Used in the article related to content marketing
https://contentmarketinginstitute.com/2021/04/set-content-ma...
See the last heading
Votes to reclassify question as PRO/non-PRO:

PRO (2): Marzena Malakhova, Natalia Potashnik

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Proposed translations

+2
18 hrs
Selected

см.

Если буквально - не прячьте свои цели. Если посмотреть на контекст статьи (отрывки ниже), то я бы предложила:
Цели из презентации быстро забываются. Обсуждайте их!
/
О целях из презентации все забудут – обсуждайте их чаще
/
Открыто/Регулярно обсуждайте ваши цели с командой

Authors of an article from MIT Sloan argue it omits important elements – frequent discussions and transparency – that can help eliminate quarter or year-end surprises.
Frequently discussed so the team stays focused on the right things and can change/correct course as needed
Transparent so teams understand and coordinate on each other’s needs and goals
Set ambitious goals tied to a business outcome. And then talk about those goals in ways that make your business leaders care.

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Note added at 18 час (2021-06-03 13:03:02 GMT)
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Т.е. цели должны обсуждаться и корректироваться регулярно, а не подразумеваться или писаться для галочки -"прятаться в презентации".
Peer comment(s):

agree Boris Shapiro
36 mins
спасибо!
agree Lyudmila Raylyan
19 hrs
спасибо!
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4 KudoZ points awarded for this answer.
+1
13 hrs

О целях должны знать все [сотрудники] (а не только маркетологи)

Или
Открыто заявляйте о целях компании (не прячьте их под сукно)

https://en.wikipedia.org/wiki/Lamp_under_a_bushel
The parable of the lamp under a bushel (also known as the lamp under a bowl) is one of the parables of Jesus. […] The key idea of the parable is that "Light is to be revealed, not concealed."[1] The light here has been interpreted as referring to Jesus,[2][3] or to His message,[3] or to the believer's response to that message.[4] […] The parable is the source of the English proverb "to hide one's light under a bushel", the use of the word "bushel", an obsolete word for bowl (now relegated to usage as a unit of measure)
Peer comment(s):

agree Boris Shapiro : Правильно во всём кроме "сукна" (смысл фразеологизма другой)
6 hrs
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14 hrs

не прячьте цели в укромном месте (или в презентации)

Имеются в виду индивидуальные цели, которые должны достигнуть сотрудники и группы.

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Из описания методики FAST, упоминаемой в переводимом тесте:

"And when goals are kept private, employees don’t know what colleagues in other teams are working on".
https://sloanreview.mit.edu/article/with-goals-fast-beats-sm...
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