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rupture de période d'essai avec dispense d'exécution du préavis
Jul 20, 2023 10:50
10 mos ago
30 viewers *
French term

brochable

French to English Bus/Financial Retail
Rather horrible text on point-of-sale store furniture. Horrible because of the cursory "jotting" drafting style so typical of this sort of thing.

I am indebted to Tony M for identifying broche as "display rail" in this context.

Almost every occurence of "brochable" is found in the expression "PLV brochable"...

"DISPOSITIF
8
PLV BIEN CHOISIR MON CABLE
PLV BROCHABLE
Sur commande
Dimensions :
H 200 x L 70 mm"

"Mise en place en magasin rapide et facile
PLV brochable dans la linéaire
Derrière la PLV :
Permet de mettre les stocks supplémentaires"

"DISPOSITIF JUST GREEN ÉNERGIE
PLV BROCHABLE LIBRE-TOUCHER
Sur commande
PLV brochable libre-toucher
DISPOSITIF JUST GREEN ÉNERGIE + PROTECTION
TOTEM 4 FACES, MEUBLE
Meuble spécifique"

... but occasionally found in combination with other words:

"Le merch EPDLA est soumis à validation.
Il est donc obligatoire de positionner les stickers comme sur les photos ci-contre.
35
MOBILIER HAUT DE GAMME BROCHABLE
TAILLE S"

So it appears to be referring to PLV (point-of-sale advertisting) which can be ... maybe "incorporated into", "attached to" (?) these display rails.

In more technical contexts the expression "plug-in" is suggested but I don't think this is quite right here: I suspect that the word is referencing these broches / "display rails".
Proposed translations (English)
2 (with) quickfit (display) rail system
4 Pinnable (onto the display rail)
3 affixing

Discussion

Daryo Jul 21, 2023:
You really need to have the visuals If this is some kind of catalogue, as it most probably is, anyone asking for a translation of the text should also supply the pictures.

The client is NOT always right - any really professional agency would not accept a translation without the accompanying visuals (pictures, movies, ...), nor would expect a translator to work without them.

Without more context, I would assume that the ST is about a quite standard system for building sale displays where there is a "base element" with regularly spaced holes in which can be "plugged" various attachment holding the items on sale.

One common system is to have "pins" at back of attachments (that would be "les broches") that are inserted at angle in "the base" and rotate flat, which then locks the pins (and the attached part) in final position. Another common system is with slots where attached parts have to be pushed in and then down.

One way or another I think that "les broches / brochable" is about the system for attaching / locking in place various elements of the display (the "pins" or "plugs" or "slots") and only by extension they would refer to the whole detachable element. Still, this is only guessing.
Philippa Smith Jul 20, 2023:
I’d avoid ‘plugging’ because of the electrical work plug association - could be confusing. ‘Slot-in’ or ‘fit to’ maybe?
Mpoma (asker) Jul 20, 2023:
@Tony By Jove I think you've probably got it... so something like (units) "able to take/be fitted with display rails"... but snappier (ideally).
Tony M Jul 20, 2023:
@ Asker As it seems to be refering to the actual furniture units themselves, I'd hazard a guess it simple means they are made so that they can take 'rails' if required — you know, perforated back board onto which the rails can be 'slotted' etc.
In all the instances you've quoted, that seems to make sense.
Philippa Smith Jul 20, 2023:
I’d avoid ‘plugging’ because of the electrical work plug association - could be confusing. ‘Slot-in’ or ‘fit to’ maybe?
Emmanuella Jul 20, 2023:
Plugging 'dans la linéaire' ?
Mpoma (asker) Jul 20, 2023:
Plugging... seems a good solution.

Because these display rails are indeed plugged into the boxes or boards or whatever you call the "substrate". So maybe the general idea is that this PLV stuff is plugged into the holes which normally hold the broches?
Emmanuella Jul 20, 2023:
https://www.sitourcube.com/accessoiresplv/broche.html
Emmanuella Jul 20, 2023:
https://sentisprod.com/publicite-sur-lieu-de-vente-mes-trava...
Mpoma (asker) Jul 20, 2023:
Thanks for these thoughts ... all very plausible and helpful. Might I suggest looking at the images which come up on googling "plv brochable" (with quotes). I only get 3 images (nothing for "MOBILIER HAUT DE GAMME BROCHABLE") but at least these are clues.

The PDF/PPTX documents I've been given don't really provide any useful visual clues.
philgoddard Jul 20, 2023:
Peggable, maybe http://www.proz.com/kudoz/french-to-english/textiles-clothin...

Meaning they have holes so they can be slid onto a peg.
philgoddard Jul 20, 2023:
How do we know that broche means rail? What is the 'broche link' that Philippa mentions?

Also, I think it's hard to translate this without knowing what the items are. What is a PLV BIEN CHOISIR MON CABLE, for example? Its dimensions suggest it may be a rectangle with instructions printed on it.
Yassine El Bouknify Jul 20, 2023:
hold-up display rails These hold-up display rails are very popular as retail store fixtures to hang promotional materials. Use our silver retail display rails in museums and restaurants to elegantly hang artwork and other display goods.  
https://www.testrite.com/misc/products/index.php/?source=gro...
Rack-mountable PLV
https://www.google.com/search?ie=UTF-8&client=ms-android-sam...
Philippa Smith Jul 20, 2023:
Tricky! In view of the meaning of "broche", maybe it could be "suitable for display rail use". But I also wonder if the "broche" link is a red herring and it's not the same term - is that possible? So simply something like a "slot-in POS" or "fittable"?
Mpoma (asker) Jul 20, 2023:
By the way... broche, although not present in these excerpts, appears many times in this text, with the meaning of "display rail".

Proposed translations

2 days 5 hrs
Selected

(with) quickfit (display) rail system

Hello

Assuming that others are right in saying that this is about installing the rails themselves, and not the sales item on the rails, and bearing in mind that we don't seem to know the system (snap-on/in; hooks etc.), maybe something that covers all systems, at least until the client gets back to you with a detailed description of how the rails are installed
Something went wrong...
3 KudoZ points awarded for this answer. Comment: "Yes, inspired by Tony M's suggestion I went with "point-of-sale unit accepting display rails" but there are myriad possibilities... "
21 mins

affixing

"POS material for affixing" There are a range of different ways of attaching POS to the shelf edge or the rails, could be hanging, slot-in, suckers...I wonder if "affixing" would cover all options. It's clumsy but as you said, the style of the listing is not elegant!
Example sentence:

"They can be freestanding or affixed to a flat surface."

Reference:

https://cheapasprints.com/shop/point-of-sale-displays/

Peer comment(s):
neutral philgoddard : This may work, but it's hard to know without seeing the items.
25 mins
neutral Tony M : I don't get the impression from the S/T syntax that this is about the material itself, but rather, about the shop-fitting units to which it is to be attached.
2 hrs
Something went wrong...
1 day 7 hrs

Pinnable (onto the display rail)

I think the gadget can be pinned onto the display
Something went wrong...
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