Non-PRO English to Russian Art/Literary Marketing general expression

Some sales people prefer a direct “hard sell” approach, while others prefer a more indirect “soft sell” approach. Whichever approach is used, a good sales person is someone who knows how to deal with different kinds of people and who can point out how his product will benefit each individual customer in special ways. A successful sales meeting depends on both the sales person and the customer asking each other the right sort of questions.