Glossary entry

Portuguese term or phrase:

"servicos embalando produto "

English translation:

product-service bundles

Added to glossary by Paulo Sergio
Mar 2, 2009 02:34
15 yrs ago
1 viewer *
Portuguese term

"servicos embalando produto "

Portuguese to English Marketing Marketing / Market Research
FAZ PARTE DESTE ÍNDICE DE MARKETING.

c) Plus Product (servicos embalando produto = Era do Servico x Era dos Produtos)

Proposed translations

34 mins
Selected

product-service bundles

... like a car sold with free servicing for 3 years, or "service-product bundles", depending on which is the main/complentary offering - like mobile phone companies that sell you the service and throw in a phone for 'free'.
Example sentence:

Integration of service with product is considered as one of the innovative supply chain initiatives of the next decade. In this paper we consider the problem of product-service bundling and pricing.

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1 day 4 hrs

(product) packaging services

sug
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