Glossary entry (derived from question below)
Portuguese term or phrase:
Defesa de Mídia
English translation:
Media Advocacy
Added to glossary by
Louise Etheridge
Oct 23, 2013 13:19
10 yrs ago
2 viewers *
Portuguese term
Defesa de Mídia
Portuguese to English
Marketing
Media / Multimedia
Press release
I am wondering about this term in a title that reads as follows:
'DEFESA DE MÍDIA - CAMPANHA DE POSICIONAMENTO 2013'
I would have thought 'Defesa de Mídia' was 'Media Campaign' but could this be 'Media Protection'. Or should I try to merge the two concepts to avoid repetition? As per below:
Media Positioning Campaign 2013
I'd appreciate any thoughts on this.
Best wishes
Louise
'DEFESA DE MÍDIA - CAMPANHA DE POSICIONAMENTO 2013'
I would have thought 'Defesa de Mídia' was 'Media Campaign' but could this be 'Media Protection'. Or should I try to merge the two concepts to avoid repetition? As per below:
Media Positioning Campaign 2013
I'd appreciate any thoughts on this.
Best wishes
Louise
Proposed translations
(English)
| 4 +3 | Media Advocacy |
Gilmar Fernandes
|
Proposed translations
+3
11 mins
Gilmar Fernandes
United States
United States
Native in Portuguese
&
English
Works in field
United States
25 + yrs. Business experience PORT- ENG
Native in: Portuguese 
, English
Works in: Portuguese to English, English to Portuguese
Related KudoZ points
:
12
Selected
Media Advocacy
http://aadvocacy.blogspot.com.br/2010/03/o-que-e-midia-advoc...
http://en.wikipedia.org/wiki/Advocacy
Media advocacy: is “the strategic use of the mass media as a resource to advance a social or public policy initiative” (Jernigan and Wright, 1996.) In Canada for example, the Manitoba Public Insurance campaigns illustrate how media advocacy was used to fight alcohol and tobacco-related health issues.
http://en.wikipedia.org/wiki/Advocacy
Media advocacy: is “the strategic use of the mass media as a resource to advance a social or public policy initiative” (Jernigan and Wright, 1996.) In Canada for example, the Manitoba Public Insurance campaigns illustrate how media advocacy was used to fight alcohol and tobacco-related health issues.
Note from asker:
| Many thanks Gilmar, this is a great suggestion! |
4 KudoZ points awarded for this answer.
Comment: "Many thanks again Gilmar!"
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