Aterrizaje = landing. In economics and finance, a landing is soft or hard.

As the text does not qualify the landing expected in 2014, I use another source.

The fortune magazine press cutting below is categorical: 'forget about a soft landing scenario', it mentions. This statement accounts for my translation.



By SHAWN TULLY

Fortune, October 8, 2014

The recent stock market selloff has investors worried that equities are overpriced, maybe extremely overpriced.

If that’s the case—and all measures suggest that it is—what trajectory is the eventual selloff likely to take? FORGERT ABOUT A SOFT LANDING SCENARIO.

On Wednesday, the Dow Jones Industrial Average jumped by 274 points. But bear in mind, stocks usually don’t crash in a day, or a month. Nevertheless, the damage comes fast. When stocks are this pricey, history tells us that prices swirl downwards in a continuous whirlpool that usually lasts about a year and goes to extremes, driving valuations well below rational levels. First everyone believes equities are a great deal, then no one believes. Eventually, the panic makes stocks a bargain once again.

Source:http://fortune.com/2014/10/08/stocks-investing-market-crashe...



What is a Soft Landing

A soft landing, in economics, is a cyclical downturn which avoids recession. It typically describes attempts by central banks to raise interest rates just enough to stop an economy from overheating and experiencing high inflation, without causing a significant increase in unemployment, or a HARD landing.

It may also refer to a sector of the economy that is expected to slow down without crashing.

Source: investopedia

Flotation is the process of converting a private company into a public company by issuing shares available for the public. It allows companies to obtain financing externally instead of using retained earnings to fund new projects or expansion. The term "flotation" is commonly used in the United Kingdom, whereas the term "going public" is more widely used in the United States.

Curiously, the exact opposite translation seems to work :)

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Note added at 2 days 2 hrs (2019-04-18 22:15:10 GMT)
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"aterrizar en la Bolsa" is fairly common way of referring to going public

Twitter aterriza en Bolsa a 26 dólares por acción | Empresas | Cinco ...
https://cincodias.elpais.com › CincoDías › Empresas
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Nov 7, 2013 - Twitter va a aterrizar en Bolsa a 26 dólares por título y en el momento más caliente que vive la industria tecnológica en los mercados .

3 unicornios planean aterrizar en la Bolsa durante 2017 | Inversor ...
https://igdigital.com/.../3-unicornios-planean-aterrizar-en-...
Dec 29, 2016 - Los unicornios existen. No te hablo de los equinos mitológicos con un cuerno en la frente, sino de las start ups que aún no salen a la Bolsa ...