564354352 (X) (asker) May 7, 2013:

A distinction Quote from the book 'A Vocabulary of Culture and Society' by Raymond Williams:

1. The political sense of intermediary action designed to bring about reconciliation or agreement;
2. The dualist sense, of an activity which expresses, either indirectly or deviously and misleadingly (and thus often in a falsely reconciling way), a relationship between otherwise separated facts and actions and experiences;
3. The formalist sense, of an activity which directly expresses otherwise unexpressed relations.
It can be said that each of these senses has a better word:
1. conciliation
2. ideology or rationalization
3. form

http://books.google.dk/books?id=KnNWD9EYCGgC&pg=PA206&lpg=PA...

To round this off, I will go with the term 'mediation', but also refer to 'use of media' in the text.

564354352 (X) (asker) May 7, 2013:

Looks like it is 'mediation' I came across this interesting article about 'Processes of Mediation', which indicates that 'the use of a medium as a means of expression', be that a technology, a way of speaking or a choice of physical medium is actually referred to as 'mediation'. So, I stand corrected and enlightened. Thank you all for your contributions.

http://www.aber.ac.uk/media/Documents/short/process.html