Sep 4, 2017 21:48
6 yrs ago
72 viewers *
English term

customer engagement journey

English to Spanish Bus/Financial IT (Information Technology)
“Digital forms are transitioning from a simple data-collection tool into an integral part of the customer engagement journey,” said Chris Caulkin of General Atlantic, who will join the company’s board of directors. “With its developer targeted go-to-market strategy and versatile, highly customizable product, we believe there is a significant opportunity for (Company's name) to continue to grow.

Algo así tan literal como "recorrido del compromiso del cliente", pero cualquier aportación será bienvenida. Mil gracias.

Proposed translations

+2
27 mins
Selected

proceso de fidelización del cliente

Even if your literal translation \"recorrido del compromiso del cliente\" is not incorrect it's not very idiomatic and not so clear.

Here engagement means the engagement that the customer feels towards the brand/company, that's why I think "fidelización" would be the best and most clear option here.
Peer comment(s):

agree Kornelia Berceo-Schneider
46 mins
¡Gracias Kornelia!
agree Juan Gil
50 mins
¡Gracias Juan!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
1 hr

la evolución participativa del cliente

Sería otra opción.

Lo bonito sería encontrar un sinónimo de "viaje" que funcionara... pero...

Saludos cordiales.
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search