English to Russian Marketing IT (Information Technology) Type of report (A/B testing)

A/B Testing
As you use metrics to learn what works and how to effectively meet your goals, you may want to integrate an A/B testing plan into some or all of your communications. A/B testing means providing two different subject lines, contents, graphics, tones, messages, etc. to random subsets of similar audiences to see which they respond to best.

For example, you could send an email with a red call-to-action button at the very top of the email to half of your list and one without the button to the other half. After a day or so, compare click-through rates of both tests -- were people who received the button email more likely to click through?


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