English to Russian Marketing Marketing / Market Research

Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

We can now observe a departure into a new communication paradigm where companies are using messaging platforms, chatbots and algorithms both for the interaction with customers and for internal communication. ftis is mainly promoted by the advances in artificial intelligence that facilitate the creation of adaptive algorithms and chatbots that can automate communication whilst they still feel like humans.

The new communication paradigm brings along many trends such as Conversational Commerce (***customer advice and purchase via conversation***), personal butlers (digital personal assistants that take over the purchases, bookings and planning for the user), algorithmic marketing (integration of algorithms ad bots in all steps of the marketing process) and conversational office (integration of messaging platforms combined with bots in internal company processes).

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