If the content doesn’t align with your business, personas or brand voice, guest blogging can have a swift and negative impact on your company. (New Breed)

Guest blogging requires every area of content marketing to be successful. It requires you to do content research, adopt the right writing voice for a particular audience, perform influencer outreach, and so on. (Search Engine Journal)

One of the common questions about guest blogging is whether you should be using your best content for your own blog or for your guest posting. (Neilpatel)