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Localization for an astronaut's vineyard

1 year and 3 months ago

Localizing for the community in Wine Country, California: how an international marketing course turned into an experiential learning project that built bilingual brand awareness for a local astronaut’s winery.

Whether you are a localization project manager, translator, or newbie to the industry, you will want to join Middlebury Institute of International Studies’ Translation and Localization Management professor, Yelena Proskurin, and current students as they share their experiences localizing a former NASA astronaut’s marketing campaigns–the lessons learned, opportunities seized, and future of the project.

Localization for an astronaut's vineyard

 

 

What happens when a NASA astronaut starts a winery and turns to localization students to help build a bilingual brand?

For this TV event, explore how a group of Translation and Localization Management (TLM) students from the Middlebury Institute of International Studies teamed with Tierra Luna Cellars, a winery founded by former astronaut Jose Hernandez. What started as a classroom project became an immersive, real-world collaboration in localizing marketing content for Wine Country's bilingual community. 
 

 

Join professor Yelena Proskurin and her students as they share:

  • How an international marketing course became a hands-on learning project
  • The strategy behind building brand awareness in both English and Spanish
  • Creative campaigns that connect heritage, storytelling, and product positioning
  • Lessons learned from working with a real client in a competitive industry
  • Challenges and rewards of remote teamwork in localization
Yelena Proskurin Yelena Proskurin

 Yelena Proskurin graduated from the Middlebury Institute of International Studies with an MA degree in Translation and Localization Management. She then worked as a program manager at SDL International. She later led Marketing and Website Localization at GoPro and built the Consumer Marketing Localization program at WhatsApp (Meta). Now, she’s come full circle as a professor at MIIS, teaching marketing, project management, and more.
Javier Zamorano Javier Zamorano

Javier Zamorano is a Localization Program Manager with 8+ years of experience. From translator to team lead, he now manages localization projects for a school district in Orange County, CA, working in multiple languages. He trains professionals on workflows and will be teaching at MIIS as Adjunct Professor starting Summer 2025.
James Kuba James Kuba

James Kuba is a 4th generation Japanese American and grad student at MIIS. He taught English in Japan for five years before returning to California to study Translation and Localization Management. Passionate about multimedia, his goal is to make content accessible across locales to inspire future generations.

 

background image for Welcome and introduction

16:00 - 16:05 GMT FINISHED

"Welcome and introduction "

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16:05 - 16:45 GMT FINISHED

"Localization for an astronaut's winery"

Presented by
Yelena Proskurin

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    • Yes. Email miis@middlebury or call 831-647-4166 for further questions or concerns.
    All session content will be recorded and available at https://www.proz.com/tv/ITD2021

    Everyone will have unlimited access to recordings for the first 2 weeks after the event airs. After that time, the recordings will be available to members only.

    Learn more about Middlebury Institute and the program with the following links:

  • Middlebury Institute website»
  • TLM program»
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  • ProZ.com scholarship info

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