GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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14:36 May 4, 2018 |
French to English translations [PRO] Marketing - Marketing / Market Research / Promotional event | |||||||
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| Selected response from: philgoddard United States | ||||||
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Summary of answers provided | ||||
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4 +1 | % willingness to buy |
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4 | Incentive |
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3 | % of inclination/intention to purchase |
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Discussion entries: 5 | |
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% d\'incitation à l\'achat % willingness to buy Explanation: The percentages appear to indicate that they've tested the campaign on consumers, either by showing them the ads or by asking if they remember seeing them. Does the campaign increase brand preference/willingness to buy? http://www.gemseek.com/articles/advertising-campaign-and-bra... Studies show that price has a negative effect on perceived value and willingness to buy. [That must be research by what we Brits call the University of the Bleeding Obvious] http://www.sciencedirect.com/science/article/pii/S0148296316... The Three Brand Willingness-to-buy/Price Model (Figure 1) presents the normative constraints of consumer decision-making as examined in the study. http://www.acrwebsite.org/search/view-conference-proceedings... -------------------------------------------------- Note added at 1 hr (2018-05-04 15:57:31 GMT) -------------------------------------------------- This may be helpful: https://www.proz.com/kudoz/french_to_english/business_commer... |
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% of inclination/intention to purchase Explanation: suggestion Example sentence(s):
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/10976-purchase-intention.html |
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Incentive Explanation: Again, why use English articles and links to refer to the French? The word incitation is distinct as it does not have a true English equivalent. It is certainly not purchase decision or intention - which may come after the purchase decision making process. The "incitation" is the action the seller takes (not the buyer) to provoke or stimulate, trigger the buyer purchase decision. The distiction here is to suggest a buyer is above all influenced (given an array of competing options) rather than being a free willed. So purchase inducement or incentive would be more accurate. |
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