brand/sponsor amplification
German translation: Markenstützung
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| 07:24 Oct 17, 2014 |
| English to German translations [PRO] Marketing - Marketing / Market Research | |||||||
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|  Selected response from: BrigitteHilgner Austria Local time: 13:28 | ||||||
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| 3 +1 | Markenstützung |
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| 3 | Markenerweiterung (Transfer), Sponsorerweiterung |
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Answers
17 mins confidence: 
Markenerweiterung (Transfer), Sponsorerweiterung Explanation: Markenerweiterung - Marken-Lexikon - absatzwirtschaft.de www.absatzwirtschaft.de/Content/_p=1004199,mlid=1158 Markenerweiterung. Dehnung (bzw. Transfer) einer Marke in eine neue Produktkategorie (Category Extension); Sattler zufolge sind Markentransferstrategien ... |
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34 mins confidence: peer agreement (net): +1
peer agreement (net): +1Markenstützung Explanation: Früher hieß das mal "brand endorsement". Beispiele: http://www.ayurveda-produkte.de/content/aerzte-und-apotheken... (Siehe: 7 Gründe für ...) http://www.schweizerbank.ch/de/artikelanzeige/artikelanzeige... Meiner Ansicht nach passt das zur engl. Definition. |
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