leads

15:01 Jun 21, 2023 

You know personally people making their living in sales?

In the same way, the first glossary you stumble upon on the Web will also give for sure the best explanation regarding the fine points of what makes a lead a "qualified" lead?

It sounds logical to you that anyone would invest time and money in "researching the market" in order to find potential clients that are already in established contact with the seller?

A "lead" is a kind of "потенцијални купац" but there is an added nuance to it that should be reflected in the translation.

Up to the point of signing the contract any possible buyer is for sure "потенцијални купац", but you don't sign a contract with a "lead".

05:47 Jun 21, 2023 

Glossary
Lead
In a sales context, a lead refers to contact with a potential customer, also known as a “prospect”.

Depending on the organisation, the definition of the term “lead” may vary. For some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact. But what remains the same across definitions is that a lead will potentially become a future client. Sales teams therefore have a responsibility to convert a maximum amount of leads to maintain a good conversion rate. https://www.atinternet.com/en/glossary/lead/

23:58 Jun 20, 2023 

A "lead" is anyone potentially worth contacting with an offer. Most of the time a "lead" would have never previously heard of of the seller - which shouldn't be too surprising as the whole point of the exercice is in finding new clients!

A "lead" who has shown some interest after the first contact becomes a "prospect". There is NO NEED to go "conducting market research, identifying and qualifying" prospects but you won't get any good leads to start a marketing campaign without going through the "conducting market research, identifying and qualifying" steps.