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share of shelf

Portuguese translation: participação na prateleira

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:share of shelf
Portuguese translation:participação na prateleira
Entered by: Lilian Magalhães

12:08 Feb 23, 2024
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / varejo, marketing
English term or phrase: share of shelf
The share of shelf is a KPI that allows us to measure the on-shelf presence of a brand/manufacturer compared to the competition. There are 3 main methods that allow us to calculate the share of shelf: Method 1 – facings count: ratio of a manufacturer's number of facings vs. total of the category/competition.
Lilian Magalhães
Brazil
Local time: 11:22
participação na prateleira
Explanation:
Sugestão.
Selected response from:

Tainá Ferreira
Brazil
Local time: 11:22
Grading comment
Thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4participação na prateleira
Tainá Ferreira
4porcentagem de gôndola
Gisela Amarante
4Proporção da prateleira ocupada / Espaço ocupado na prateleira
Mario Freitas
3share de gôndola
Bruna Mattos
3quota de prateleira
Ana Vozone


  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
participação na prateleira


Explanation:
Sugestão.


    https://joe.com.br/glossario/o-que-e-share-of-shelf-participacao-na-prateleira/
Tainá Ferreira
Brazil
Local time: 11:22
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
Grading comment
Thanks

Peer comments on this answer (and responses from the answerer)
agree  Maria Teresa Borges de Almeida
1 hr
agree  Yuri Toledo
3 hrs
agree  Clauwolf
6 hrs
agree  Michele Fardini Soares
2 days 59 mins
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8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
porcentagem de gôndola


Explanation:
sugestão

Gisela Amarante
Brazil
Local time: 11:22
Specializes in field
Native speaker of: Native in PortuguesePortuguese
Login to enter a peer comment (or grade)

33 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
share de gôndola


Explanation:
Mais uma possibilidade.

Share de gôndola: o que é e qual a importância para o varejista?
https://www.safol.com.br/blog/post/share-de-gondola

Share de gôndola: Por que a indústria precisa ficar de olho nisso?
https://www.neogrid.com/br/blog/share-de-gondola-importancia

Bruna Mattos
Brazil
Local time: 11:22
Works in field
Native speaker of: Portuguese
PRO pts in category: 8
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
quota de prateleira


Explanation:
Mais uma sugestão.

https://www.google.com/search?q="quota de prateleira"&sca_es...

Example sentence(s):
  • Os KPIs que a pesquisa pode medir são a disponibilidade na prateleira, a quota de prateleira, o cumprimento de preços, promoções e materiais de PDV.
  • Mas também: pirâmide etária, quota de prateleira, número de facings, pressão promocional.
Ana Vozone
Local time: 15:22
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 422
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10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Proporção da prateleira ocupada / Espaço ocupado na prateleira


Explanation:
Eu não usaria a tradução literal de jeito nenhum.

Mario Freitas
Brazil
Local time: 11:22
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 359
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