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  3. Business/Commerce (general)

on-air (...) inventory

French translation: créneaux de passage

11:57 Feb 25, 2014
English to French translations [PRO]
Bus/Financial - Business/Commerce (general) / Appel d'offres - description des dirigeants
English term or phrase: on-air (...) inventory
XXX joined the Station de TV hispanique and Station de TV US as Director, Business Development selling on-air and on-line inventory for the 16 stations du Groupe hispanique and 12 stations du Groupe US with a focus of cross-selling Hispanic and general market media to clients across both station groups.

comment traduire "inventory": plage disponible à l'antenne?

Merci.
Magali Brazier
Canada
Local time: 08:37
French translation:créneaux de passage
Explanation:
je pense

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Note added at 8 days (2014-03-05 16:08:19 GMT) Post-grading
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merci
Selected response from:

HERBET Abel
Local time: 14:37
Grading comment
Après discussions avec le client, inventory = "Créneau". Merci à vous deux.
3 KudoZ points were awarded for this answer



Summary of answers provided
4créneaux de passage
HERBET Abel
3écrans charnières
Stéphanie Soudais


Discussion entries: 1





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
écrans charnières


Explanation:
Suggestion, d'après ce qui suit.

The importance of effectively managing your station's on-air inventory, otherwise known as "that time between programs," should not be overlooked.
http://www2.pri.org/Infosite/fundraising/onair_inventory.cfm

Ecran publicitaire
Une séquence de messages ou spots publicitaires interrompant un programme (écran de coupure) ou insérée dans la transition entre deux programmes (écran charnière). Elle est généralement précédée et suivie d'un jingle spécifique.
http://www.cim.be/fr/glossary

Avec des coupures pouvant aller jusqu'à 6 minutes, XX pourrait être amenée à changer sa politique commerciale, qui la distinguait jusqu'à présent sur le marché. En effet, le différentiel tarifaire entre "écran de coupure" et "écran charnière" va devenir trop fort pour que l'on n'assiste pas tôt ou tard à un allongement de tous les écrans de coupure, non seulement dans les fictions de moins de 60, mais même dans les autres émissions.
http://www.senat.fr/rap/l96-086-3-8/l96-086-3-84.html


Stéphanie Soudais
France
Local time: 14:37
Specializes in field
Native speaker of: French
PRO pts in category: 409
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
créneaux de passage


Explanation:
je pense

--------------------------------------------------
Note added at 8 days (2014-03-05 16:08:19 GMT) Post-grading
--------------------------------------------------

merci

HERBET Abel
Local time: 14:37
Specializes in field
Native speaker of: French
PRO pts in category: 122
Grading comment
Après discussions avec le client, inventory = "Créneau". Merci à vous deux.
Login to enter a peer comment (or grade)



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